People tend to consume more of cold beverages and ice creams during summer. The more hot it gets, the more they have it. Of all the beverages that exist in the market, Coca Cola is known as the giant. But have you ever wondered how these drinks would do in a market where there exist low technological developments as well as no power supply. I am talking about the rural markets especially in India where all kinds of issues come up a lot.
Case Study: 3 Famous Coca-Cola Marketing Campaigns
Coca-Cola Marketing Case Study | Feedough
The project aims to decipher how effectively Coca Cola Company has leveraged consumer behaviour in India. We have considered the challenges that India poses for the marketing of globally produced FMCGs fast moving consumer goods followed by observation of how the marketing of Coca Cola has been tailored for the Indian context and on its relative successes. Cultural Factors:. Disclaimer: This work has been submitted by a student. This is not an example of the work written by professional academic writers. Here you can order a professional work.
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Coca Cola Benefits From Carrying Out Marketing Research
Therefore, this called for a change of strategies by Coca-Cola and their option was to introduce a new product that offered the same feature as their competitors. In this case, they had to conduct research in order to introduce new products to the market. After the investigation, they identified that Pepsi was offering a product that had a sweeter taste and this contributed to a growth in the preference resulting in increased market share.
The political environment in India proved to be very problematic for both PepsiCo and Coca-Cola when they entered the market. The government has long enforced a protectionist stance on its economy in order to safeguard the interests of its people. Even with the New Industrial Policy in Pathak , that loosened the grip on foreign businesses entering the country, PepsiCo and Coca-Cola still had to jump through many hurdles before they could operate.