Harvard Business School Case - the Fashion Channel Analysis | Bartleby
Post a Comment. About "Me" a. Broad segmenting including a wide age range for the marketing demographics also contributed to its success, with the station experiencing steady profit growth each year since its origination in Recently, however, CNN and Lifetime created competitive programming by implementing 30 and minute fashion shows interspersed within their regular show lineup. It has experienced constant revenue and profit above industry average.
Harvard Business School Case - the Fashion Channel Analysis
After reviewing the data and looking at the options presented, I will recommend. This is the first cable TV network to solely deliver fashion information and entertainment 24 hours per day, 7 days per week. To this point, the company has achieved great success by avoiding focus on any one particular segment.
Search This Blog. The channel was actually dedicated to fashion only and its main audience were women of age group. In TFC has realized that some of the other channels like CNN and Lifetime are following the footsteps of TFC and also they are telecasting the programs related to the fashion world, which were now started to become more popular in comparison to the programs of TFC. These channels were giving competition to the TFC directly by taking the share of its ad revenue; these channels were giving a double edged competition to TFC.