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Case Study: Lynx Pulse | D&AD Awards | Creative Advertising and Design Case Study | | D&AD
The core tenet of physical evidence collection is that an offender leaves traces behind at a crime scene — while taking other traces with them. Key parts of chemical signatures are transferred by direct contact, according to a new study by University College London researchers in the journal Science and Justice. We know about 90 percent of women and 60 percent of men use perfume on a regular basis. A series of volatile organic compounds are in a wide variety of common perfumes and colognes.
Case Study: Lynx Pulse
To be a market leader, the most important aspect is to understand consumer needs and then make them understand by comparing its utilities with their needs. In present market conditions, it takes years for a product to cement its place and compete with the existing brands. If we just imagine the scenario some years back, the only brand in deodorant market which we could remember was Axe.
In Axe Deodorant SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. AXE is a cool, iconic, youth brand available which is the largest selling Male Deodorant in the country. Each of the fragrances created by international fragrance diva Ann Gottlieb 2. The formulation is a base with higher efficacy 3.