One of the trickiest parts of writing a cover letter comes at the very beginning. First of all, try to find out the name of the contact person. Also, take care not to assume that you know the gender of the recipient based on the name. Many names are gender-neutral, and some hiring managers may identify as a gender other than male or female. In that case, it's better to be safe and use a generic greeting. It's also acceptable to start a letter without a greeting and start with the first paragraph of your letter.
How to Address a Cover Letter Without a Name
Guidelines for Properly Spacing Your Cover Letter
In a competitive job market it is crucial to make the best first impression you can. Small things like the cover letter salutation can make a big difference. Nailing the cover letter opening conveys professionalism and adds that personal touch. It is always best to try and find out the name of the hirer on the company website, by calling the company receptionist, or by looking on LinkedIn.
Who do you address a cover letter to?
You stare at the blank screen, and a sense of panic takes over. How do you even start your cover letter? Your cover letter should be customized for the job you are applying for, even down to the salutation.
Include all names, if possible. If you do not know the name of the person you are writing to, begin with Dear Sir or Dear Sir or Madam or Dear Madam and end your letter with Yours faithfully, followed by your full name and designation. Write with the pen and not your emotions. Keep it short. Write one day but send it the next day.