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Case study ola vs uber

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Ola Case Study

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The Case Of Uber Vs Ola, Both Burning Millions Of Dollars From Investors

It is just a taxi aggregator which means Ola act as an entity between end user and cab drivers. They partner with private taxi owners, provide them technical equipments and process for booking through Ola app. This is very beneficial for both customer and driver as customer can book a cab for few Kilometers without paying half day or full day cab fare and drivers gets more customers. So Ola already have head start of 3 years. Priced at 6 Rs per km Micro is cheaper than Ola go. Ola serves in cities in India by Ola fleet. Ola has plus employees and more than 6 lakhs driver partners building mobility for a billion Indians across the country.
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Strategy: Porter’s Five Forces explained (with example Uber)

Uber has an alarming reputation of taking over its rivals in each market that it has entered. But, the Indian market could be an entirely different ballgame for the company. The reason is Uber has a better rival Ola that is willing to take the competition to the next level. One of its investors is the world largest app based taxi provider, Didi Kuaidi of China.
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Anthony M. 02.06.2021
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