A few years ago, Entrepreneur published an article on the psychology of color and the misconceptions around color, branding, and color persuasion. While color interpretation is absolutely dependent on personal experiences, there has been extensive research on how color can persuade and affect consumers in several ways. It is up to the marketer to choose what designs and which colors will convince a consumer to make a purchase. By educating oneself on the psychology behind the color theory, marketers can further tap into branding techniques and better connect with their market. This will ultimately lead to a stronger brand-consumer relationship and an increase in profit. In other words, our likeness towards a brand can be greatly persuaded by color.
Solomon Colors Increases Organic Rank And Traffic
The Psychology of Color in Marketing and Branding - AJ KUMAR
Bradford Hines. The psychology of how people perceive different colors is something that has proven scientific evidence behind it. It is two-part: one is the immutable physics aspect to it, for example certain colors will reach your eyes first like red and yellow. Also, certain colors will be dissonant and vibrate next to each other like green and red. The second bit of science behind color perception, is simply how through inculcation, the more we see colors in a certain context, the more powerfully we associate them with something.
The Psychology of Color in Marketing and Branding
Overview of all products. Overview of HubSpot's free tools. Marketing automation software.
December 1. Lead generation , lead nurturing and determining the time for routing leads to Sales would be extremely difficult without that technology. Add lead scoring and tracking through that final conversion to sale and the task is flat out impossible without automation. Luckily, for B2B marketers there is a wide range of marketing automation options out there from relatively simple solutions that help streamline email marketing to full-blown packages that seem like they do everything but automate the lights and thermostat at the office.